4

Post-Modernism
http://www.youtube.com/watch?v=rGOrBCkQ6WY
http://www.youtube.com/watch?v=gv6uxCch7oc&feature=fvw
http://www.youtube.com/watch?v=UtGrf7I5SIQ
http://vimeo.com/17431354
http://www.youtube.com/watch?v=z5KeiTrKHLg&feature=fvwrel
http://www.youtube.com/watch?v=oL8MhYq9owo
http://www.youtube.com/watch?v=d9EsvykB8sY&feature=related
http://www.youtube.com/watch?v=us3AOS-OjCg&feature=related
http://www.youtube.com/watch?v=jfPevWhPa8Q&feature=related
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Semiotics
http://www.youtube.com/watch?v=o7_KcBAvIAE&feature=related
http://www.youtube.com/watch?v=tOO7izXSwUI&feature=related
http://www.uvm.edu/~tstreete/semiotics_and_ads/contents.html
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A Sign is made up of two elements

Signifier = Stimulus
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Signified = Meaning
=
Sign = A stimulus that has connotations, associations, meanings to us

Syntagm = group of signs (present)

Paradigm = related signs (not present)

From our experiencing groups of signs we form cultural expectations
These cultural expectations form Codes

When codes become stories we tell ourselves they become Myths
Myths are then principle in forming our belief system

Our belief system can be known as our Ideology
But our ideology can change as we incorperate new myths and or discount old ones.
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Ron Mueckhttp://en.wikipedia.org/wiki/Ron_Mueck
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